ANTIGUA BODEGA – ARBW wines were at the most important bulk wine exhibition in the world.
The 13th World Bulk Wine Exhibition was held in Amsterdam, Holland.
Five wineries from San Juan participated in the most important bulk wine fair in the world, the 13th World Bulk Wine Exhibition (WBWE) which took place in the Dutch city of Amsterdam. This trade mission was organized by the Ministry of Production and Economic Development through the Directorate of Foreign Trade in conjunction with the Federal Investment Council and allowed the 5 wineries of San Juan with Antigua Bodega – ARBW at the head to present their wines to importers, traders, specialized press and sommeliers from around the world who gather in this space to learn about the news of the different wine regions.
This fair returned after an impasse forced by the pandemic, however, it had strict sanitary measures against Covid 19, both for attendees and exhibitors, to prevent its spread.
The World Bulk Wine Exhibition consists of different activities: the fair itself, where exhibitors and visitors meet, trainings on different topics such as the international bulk wine market, the Silent Tasting, a space for tasting wines without labels and the wine competition.
Bulk wines in Europe
At present, Argentina -together with Chile and South Africa- has a great opportunity in the trade of bulk wines in Europe, since developed countries are beginning to play, since several years ago, an important role in this trade.
The total WINE exported worldwide in 2021 is $34.21 billion, while the total bulk wine exported worldwide in 2021 is $3.057 billion. This is 12.76%.
The European Union imports 71% of the bulk wine traded worldwide. The top three importers within Europe, which are also the top three importers worldwide, are the UK, Germany and France, which import 71% of the EU’s total imports. Within Europe, the top 10 importing countries account for 93% of trade.
Argentina exports 77% of its bulk wine to the EU, which amounted to USD 69 million during 2018. Overall, the European market for Argentine bulk wine is experiencing a positive trend, having grown by 2.15% in the last five years and by 6.84% between 2019 and 2020, even considering the results in a pandemic year.
